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Your chances for publicity

By Wal Baker

Small businesses have better chances of profiting from publicity today than ever before - thanks to computers and the internet - and their chances keep improving as technology develops.

As more executives realise their chances and seek publicity, they hire public relations consultants who provide publicity services.

Wallace Baker Public Relations has been serving more small-business and professional clients during the last 10 years as more realise the benefits of publicity in this age of the internet.

Computers and the internet have reduced publicity costs by enhancing publicity services with innovations such as:
email broadcasting of news releases;
online submission of news to bureaus and networks;
online newsrooms, media kits and conferences;
search engine monitoring with alerts; and
electronic monitoring and clipping of print publications.

The internet has made it easier and less costly for a publicist to submit news releases online to be wired to mainstream press, radio and television outlets around the world.

Space and time limitations of the press, radio and television have been overcome by presenting and archiving news on the lasting and seemingly limitless pages of the internet. Readers find more publications on the internet than have been available to them in print. They can receive internet news feeds on most topics.

Software developments in word processing, email broadcasting, photo and video editing, sound recording, web publishing, web crawling and many other tasks have improved the efficiency of publicity services and reduced costs. So too have hardware developments such as digital cameras, smart mobile phones, web-hosting servers and broadband internet servers with fibreoptic networks.

All these developments offer better chances for small-businesses people and professionals to afford publicity services and gain publicity.
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Wal Baker is principal consultant at Wallace Baker Public Relations and has been since he set up this firm in 1984. He is a media expert and publicist who has been accredited by the public relations institute. Before he became a public relations consultant, he was employed as a journalist by News Limited, John Fairfax Group and other media organisations for many years.